Paradox London was founded 30 years ago, a family business manufacturing ladies fashion footwear dance and bridal shoes. We identified that the market place lacked an offering of high fashion yet comfortable bridal collection. Therefore in 2002 with this key objective, the brand Paradox London Pink was born.
With a strong customer focus and chic footwear styling, Paradox London Pink was well received and grew rapidly within the UK market. We achieved our initial objectives and it can be suggested Paradox London Pink revolutionised the bridal footwear market with the introduction of fashion reflective styling.
With the flourishing success of Paradox London Pink in the UK market, we took the collection to the global stage. Today Paradox London Pink is award winning and regarded as one of the leading bridal footwear providers in the world, with offices in London, Atlanta, Tokyo and Amsterdam. The collection is now carried in over 35 countries globally.
Paradox London Pink is a comprehensive bridal collection offering a broad variety of styles to consolidate consumer tastes and budget. Therefore allowing our retailers to enjoy a fast, effective and profitable buying experience.
Paradox London Pink incorporates luxurious dyeable satin within some of the styles in the collection to allow consumers the ability to have their shoes hand coloured to compliment any gown.
Comfort technology is paramount to the Paradox London Pink collection, with comfort pads, memory foam cushioning and breathable lining. We are confident the bridal party will have maximum comfort on their special day.